Croda Beauty’s New Active Moist 24 Offers Round-the-Clock Moisture

Cosmetic products offer a variety of consumer benefits such as skin glow, soothing, plumping and smoothing.

Moisturizing is the sole underlying, universal benefit to any effective cosmetic products. Moist 24 is an active ingredient developed by Croda Beauty Actives (formerly Sederma), and dedicated to skin hydration that has a long history of proven consumer benefits, says officials.

Features

Moist 24 is successfully tested on different skin phototypes including darker ones (phototype VI);

Efficacy tested in leave-on and rinse-off applications;

Available in an encapsulated version that can be used for make-up powders;

Available in four versions with different preservatives and natural grades with the brand new greener version Moist 24 PLUSNATTM featuring a 100% natural origin content (and 58.7% natural content); and

IECIC approved and RSPO compliant.

Moist 24 Plusnat can fulfil the brief for the development of upcoming moisturizing products,
addressing important matters such as sustainability, efficacy, diversity, holistic approach and more.